The Race To 200M

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ANA is excited to share that we are a lead partner on a new educational campaign supported by Sanofi Pasteur focused on driving flu vaccinations this flu season called The Race to 200M. See the press release here.  As nurses, we know the importance of flu vaccination. This year – given the intersection with COVID-19 – it is more important than ever before to help protect against the flu. We are calling on no less than 200 million Americans to get their flu shots this season.  

Why 200M? For those who are most at risk for flu and its complications – including Americans 50 years of age or older, as well as people living with chronic diseases, such as heart disease, respiratory disease, and diabetes – no less than 200 million Americans should be getting the flu vaccine each year.  

This year with COVID-19, the flu season could have a bigger impact on the healthcare system.  The CDC is asking everyone to do their part to help reduce the risk from flu and reduce the burden of flu illness, medical visits, hospitalizations and related burdens on the healthcare system to conserve medical resources for the care of people afflicted with COVID-19.(1) 

The campaign launched on September 17, 2020.  Questions?  Reach out to Holly Carpenter, holly.carpenter@ana.org to get involved! 

CAMPAIGN OVERVIEW: 

Each year, less than half of Americans get an influenza (flu) vaccination, leaving too many people vulnerable to flu and its complications and furthermore, its potential deadly consequences.2 For those who are most at risk for flu and its complications – Americans 50 years of age or older, as well as people living with chronic diseases, such as heart disease, respiratory disease, and diabetes – no less than 200 million Americans should be getting the flu vaccine each year. (3,4)  

This flu season, the American Nurses Association (ANA) and Sanofi Pasteur have launched The Race to 200M, a consumer education campaign to drive increased flu vaccination across the country and specifically among people most vulnerable to flu.  

This season with COVID-19, the flu season could have a bigger impact on the healthcare system.  The CDC is asking everyone to do their part to help reduce the risk from flu and reduce the burden of flu illness, medical visits, hospitalizations and related burdens on the healthcare system to conserve medical resources for the care of people afflicted with COVID-19.(1)

The Race to 200M Campaign reinforces: 

  • The need for increased urgency around flu vaccination as this upcoming flu season may coincide with the COVID-19 pandemic (5) 

  • Vaccination is the best way to help prevent influenza and avoiding the flu helps reduce the risk of hospitalizations and dying from the flu for older and at-risk adults (5 )

  • The flu is serious and can lead to complications, hospitalizations and sometimes even death, especially in older adults and/or those living with chronic health conditions (6 )

  • The critical need for adults 65 years of age and older, particularly those with one or more chronic health conditions, to speak with their doctor about this year’s flu vaccination 

  • That flu vaccination can benefit the broader community, including older adults, front-line workers and high-risk populations and will help ensure we don’t overwhelm our healthcare system during this potentially unprecedented flu season (6,7) 

The Race to 200M Campaign is a multichannel, integrated marketing campaign focused on driving flu vaccinations. Visit the campaign website: TheRaceto200M.com!  
    
Audiences: 

  • Consumers who are 50 years of age and older 

  • Those at higher risk from chronic health conditions, such as diabetes, respiratory disease, heart disease, etc. 

  • Caregivers to adults 50 years of age and older, including family members (e.g., children, grandchildren) 

  • General population as a way to better protect the at-risk populations and communities 

  • Healthcare professionals who vaccinate patients 50 years of age and older and help manage flu and chronic health conditions affecting adults 50 years of age and older 

How is the American Nurses Association involved? 

In collaboration with Sanofi Pasteur, the American Nurses Association is a leading voice in the campaign. We will be sharing information through our robust communication channels – social media, earned media, website, among other activities. Our leadership, Ernest Grant and Debbie Hatmaker, are national spokespersons for the campaign.  

If you have a compelling flu vaccination story to share, please let us know! We may be able to feature your content. We are happy to collaborate with you on efforts, and can introduce you to the communications firm Weber Shandwick, who is helping us drive the campaign forward.  

TO GET INVOLVED IN THE CAMPAIGN: Contact Holly Carpenter, holly.carpenter@ana.org.  

 

References 

  1. Centers for Disease Control and Prevention. What You Need to Know for 2020-2021. Available at: https://www.cdc.gov/flu/season/faq-flu-season-2020-2021.htm. Accessed August 2020. 

  1. Centers for Disease Control and Prevention. Flu Vaccination Coverage, United States, 2018-2019 Influenza Season. Available at: https://www.cdc.gov/flu/fluvaxview/coverage-1819estimates.htm. Accessed August 2020. 

  1. Centers for Disease Control and Prevention. About Chronic Diseases. Available at: https://www.cdc.gov/chronicdisease/about/index.htm. Accessed August 2020. 

  1. United States Census. Quick Facts: United States. Available at: https://www.census.gov/quickfacts/fact/table/US/PST045219. Accessed August 2020. 

  1. Centers for Disease Control and Prevention. Key Facts About Flu Vaccines. Available at: https://www.cdc.gov/flu/prevent/keyfacts.htm. Accessed August 2020. 

  1. Centers for Disease Control and Prevention. People at high risk for flu complications. Available at: https://www.cdc.gov/flu/highrisk/index.htm. Accessed August 2020. 

  1. Centers for Disease Control and Prevention. Healthcare facilities: managing operations during the COVID-19 pandemic. Available at: https://www.cdc.gov/coronavirus/2019-ncov/hcp/guidance-hcf.html. Accessed August 2020. 


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Posted by Holly E Carpenter, RN, BSN on Sep 17, 2020 12:49 PM America/Chicago

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